Kelsey O’Neill

A logo design for a fresh restart to her movement and spiritual business.

For this final sketch, Kelsey opted for using her name, the ‘spiritual DNA’ spiral concept. On top is the Merkaba. With a solid line in between to represent the scales of balance. Balancing the physical body and the mind. 

I sent Kelsey four sketches because I just couldn’t pull it back to three. She went with sketch one, similar to an image she had been sketching over and over again. Though we did make several changes between this sketch and the final. 

Kelsey said that she loved the colors in a winter sunset. I pulled together some images of winter to pull a color pallet from. 

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